• «To be an entrepreneur requires commitment, risk-taking and inventiveness. In design, art and media, we attach great importance to the sense of innovation and aspire to strengthen the quality of entrepreneurial activities. Entrepreneurial thinking and action also includes the ability to develop economic models and options.»

    Kirsten Langkilde (Director Academy of Art and Design FHNW)

Swiss Cultural Challenge


The Swiss Cultural Challenge has a holistic and comprehensive approach. It frames cultural questions in an entrepreneurial context.

Support is given to young artists, designers and music/media professionals who can relate their work to topics of economics, technology and society. With the Swiss Cultural Challenge ideas of Master Students and Alumni of art, design and music Academies can be explored and contextualized in a supportive environment – through coaching, consulting, education and network events. A maximum of 25 proposals will be developed into entrepreneurial viable concepts. The three best concepts will be singled out by a professional jury and will receive a prize of CHF 10,000 each for their realization or for the establishment of a business.